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Araripe Advogados will be attending the ASPI 2025 International Meeting, which will be held on March 17, 18 and 19, in the city of São Paulo. The event is one of the most relevant on the Intellectual Property scene, bringing together experts to debate the challenges and trends shaping the
▪️ Luxury Under Scrutiny: The Brazilian luxury brand Tânia Bulhões Dishes Buzz and the Importance of Intellectual Property. Recently, the luxury Brazilian brand Tânia Bulhões found itself at the center of a controversy involving authenticity and intellectual property rights. It all started when a consumer found, in a store in
Carnival is not just about partying – it is also a major driver of the Brazilian economy! In 2024, the National Confederation of Commerce (CNC) estimated that the festival generated an impressive R$ 12 billion (over 2 billion dollars), a 2.1% increase over the previous year. With this economic boom,
We are pleased to announce our attendance in the 147th Annual Meeting of the International Trademark Association (INTA), which will take place from May 17 to 21, 2025, in San Diego, California. This is one of the leading global events on Intellectual Property, bringing together professionals and experts to debate
The protection of intellectual property is a key factor in driving innovation, ensuring that inventors and creators have the security to develop new technologies. A solid IP system encourages research and development, promoting the country’s economic and social growth. Currently, although Brazil ranks in 50th in the Global Innovation Index
Bioinputs are biological products derived from microorganisms, plant extracts and other natural materials that help in agricultural and livestock production. They perform functions such as pest control, fertilization, growth stimulation and strengthening of plants and animals, promoting more sustainable cultivation. With the enactment of Law 15.070/2024, which establishes a regulatory
Na União Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou serviços de uma empresa. A proteção segue o Regulamento (UE) 2017/1001, que estabelece as regras para o registro de marcas na UE. Nos Estados Unidos, o registro
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively.
On September 3, 2024, the rules applicable to patent applications, certificates of addition and divisional patent applications were formally organized, i.e. those that have been divided due to a strategy for their protection in isolation or a need pointed out by the examiner. This regulation, which was previously separated into
The protection of intellectual property plays a fundamental role in economic development and the promotion of innovation worldwide. Over the last few decades, several countries have strengthened their legislation and policies to guarantee the security and recognition of the intellectual creations of individuals and companies. In the United States, for
On July 1, the 12th Federal Court of Rio de Janeiro issued a ruling in which it determined that the expression “cat’s tongue” can be used by any entity to describe chocolates with an oblong, flat shape. The decision was handed down in response to a lawsuit filed by Allshow
ARARIPE is a law office specialized in the area of Intellectual Property, with tradition in the execution of successful works in the advisory, litigation, administrative and judicial contexts
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