International Slogan Protection
Na União Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou serviços de uma empresa. A proteção segue o Regulamento (UE) 2017/1001, que estabelece as regras para o registro de marcas na UE. Nos Estados Unidos, o registro de um slogan como marca […]
How to Protect an Advertising Slogan or Expression?
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application is rejected on the basis […]
Is your slogan valuable? Learn everything about it
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively. These examples of slogans are […]
Cat’s Tongue: Cacau Show vs. Kopenhagen
On July 1, the 12th Federal Court of Rio de Janeiro issued a ruling in which it determined that the expression “cat’s tongue” can be used by any entity to describe chocolates with an oblong, flat shape. The decision was handed down in response to a lawsuit filed by Allshow Empreendimentos e Participações Ltda, the […]
Barbie – The power of a high-profile trademark
Barbie, the most anticipated film of the year and Warner’s biggest pre-seller of all time in Brazil, opens in theaters today, July 20. The brand was launched by the toy company Mattel in 1959, and since then has been an icon of the toy industry for decades. Its longevity on the market and its ability […]
Highly renowned
In our last post, we talked about the decision by the National Institute of Industrial Property (INPI) granting high reputation status to YAKULT’s three-dimensional trademark, which identifies the fermented milk it produces. But what is high reputation? Provided for in art. 125 of the Industrial Property Law (LPI), the high reputation of a trademark is […]
Christian Louboutin: The protection of the red soles in Brazil
The French brand Christian Louboutin applied for protection for the famous red sole of its shoes in Brazil back in 2009, when there were no regulations for so-called “position marks” in the country. In 2021, with the Brazilian Patent and Trademark Office (BPTO) Administrative Rule n. 37, this type of registration was allowed, which is […]
Registration of Trademarks with “CORONAVIRUS/COVID”
The first case of the new coronavirus in Brazil was confirmed in February 26, 2020, in Sao Paulo[1]. Our country since then has had to adapt to what is referred to as “a new normal”. Given this new globe scenario, new consumer needs and habits took place. These needs and habits challenged many entrepreneurs to […]
The importance of a Prior Registry Search of a Trademark
Before delving into the theme of this article, it is important to highlight that Brazilian Law demands that a request for trademark be filed with the legally competent institution known as The National Institute of Industrial Property (INPI) in order to be granted a registered trademark. Thus, the first to file the of trademark application […]