Over the last 10 years, trademark applications in Brazil have grown by 143, rising from 165,613 in 2013 to 402,460 in 2023. This growth highlights that more companies are realizing the critical importance of protecting one of their most valuable assets: their trademark.

In the business world, failing to protect a brand can lead to market loss, legal disputes, and even the risk of competitors taking control of your brand. Beyond ensuring exclusivity and security, trademark registration enhances business value, making it an essential strategic asset. Companies of all sizes understand that this protection is not a cost but a long-term investment.

The numbers speak for themselves: businesses that protect their intangible assets gain a competitive edge. Wish to learn more about this or any other Intellectual Property issue? Get in touch with our team or visit our blog.

▪️ Luxury Under Scrutiny: The Brazilian luxury brand Tânia Bulhões Dishes Buzz and the Importance of Intellectual Property. Recently, the luxury Brazilian brand Tânia Bulhões found itself at the center of a controversy involving authenticity and intellectual property rights. It all started when a consumer found, in a store in Thailand, a cup extremely similar to those sold by the trademark, but without the official logo. The episode quickly sparked questions: is it a fake? A deviation in the production chain?

▪️ What really happened? The company has issued a statement clarifying that the product was marketed without its authorization, through an unauthorized supplier and outside its quality control. In response, it announced measures to strengthen its vigilance over the production chain, ensuring that only original products reach the market.

▪️ What Does This Case Teach Us about Intellectual Property? This incident highlights a real risk faced by high-value trademarks: the circulation of unauthorized products, which can compromise their reputation, confuse consumers and generate financial losses. And this is not an isolated case: companies in all industries need to adopt effective strategies to protect their intangible assets, combat counterfeiting and avoid litigation related to copies and infringements of copyright and trademark rights.

▪️ ARARIPE specializes in the protection and defense of Intellectual Property, helping companies to ensure that their trademarks, designs and creations are shielded from misuse.

Carnival is not just about partying – it is also a major driver of the Brazilian economy! In 2024, the National Confederation of Commerce (CNC) estimated that the festival generated an impressive R$ 12 billion (over 2 billion dollars), a 2.1% increase over the previous year.

With this economic boom, new businesses, trademarks and products spring up every year to meet the demand of the world’s biggest street party. Street parades, abadás (Carnival t-shirt), drinks, events, accessories and various other products and services become the protagonists of this season, requiring special attention to trademark and copyright protection.

In addition to registering a trademark, which gives you the right to use it exclusively throughout the country, there are several precautions that should be taken during Carnival times, such as monitoring third-party use, making licensees aware of how the trademark should be used, as well as being careful when promoting marketing strategies that could infringe on third-party rights.

Carnival may be over quickly, but its legal and commercial implications remain. Ensuring your brand and assets are protected is essential for the security and continuity of your business.

Source: https://portaldocomercio.org.br/publicacoes_posts/pesquisa-carnaval-2025/