Luxury Goods, the International Market, and Intellectual Property
In recent months, viral videos on social media have revealed what many had already suspected: a significant portion of luxury brand products are manufactured through outsourcing, often in countries with more favorable labor laws and lower production costs. These products, now caught in broader geopolitical power struggles involving international tariffs in a sensitive scenario, have […]
Carnival, Business and Intellectual Property: Are you protected?
Carnival is not just about partying – it is also a major driver of the Brazilian economy! In 2024, the National Confederation of Commerce (CNC) estimated that the festival generated an impressive R$ 12 billion (over 2 billion dollars), a 2.1% increase over the previous year. With this economic boom, new businesses, trademarks and products […]
Brazil, Development and innovation
The protection of intellectual property is a key factor in driving innovation, ensuring that inventors and creators have the security to develop new technologies. A solid IP system encourages research and development, promoting the country’s economic and social growth. Currently, although Brazil ranks in 50th in the Global Innovation Index (IGI) 2024 and maintains its […]
Whats is Bioinput?
Bioinputs are biological products derived from microorganisms, plant extracts and other natural materials that help in agricultural and livestock production. They perform functions such as pest control, fertilization, growth stimulation and strengthening of plants and animals, promoting more sustainable cultivation. With the enactment of Law 15.070/2024, which establishes a regulatory framework for the production, use […]
The evolution of IP in Brazil and worldwide
The protection of intellectual property plays a fundamental role in economic development and the promotion of innovation worldwide. Over the last few decades, several countries have strengthened their legislation and policies to guarantee the security and recognition of the intellectual creations of individuals and companies. In the United States, for example, the intellectual property system […]