International Slogan Protection
In the European Union (EU), slogans can be registered as verbal trademarks, provided they are distinctive and capable of identifying a company’s goods or services. The protection is governed by Regulation (EU) 2017/1001, which establishes the rules for trademark registration in the EU. In the United States, the registration of a slogan as a […]
How to Protect an Advertising Slogan or Expression?
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application is rejected on the basis […]
Is your slogan valuable? Learn everything about it
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively. These examples of slogans are […]
Unified Patent Regulation
On September 3, 2024, the rules applicable to patent applications, certificates of addition and divisional patent applications were formally organized, i.e. those that have been divided due to a strategy for their protection in isolation or a need pointed out by the examiner. This regulation, which was previously separated into different documents, consolidates the provisions […]
Technology and franchise contracts
The National Institute of Industrial Property (INPI) recently published Ordinances/INPI/PR No. 26/2023 and No. 27/2023, bringing important changes to the procedures for registering Industrial Property and franchising contracts. The new rules, the result of deliberations held in December 2022, aim to simplify and streamline the processes for registering and recording contracts, boosting innovation and the […]
Barbie: The power of a famous trademark
Barbie, the most anticipated movie of the year and with the biggest pre-sale of all time from Warner in Brazil, premieres today, July 20. The trademark was launched by the toy company Mattel in 1959 and, since then, it has been an icon of the toy industry for decades. Its longevity in the market […]
Pharmaceutical Patents in Brazil
Prior to the 1996, the Industrial Property Law (from now on, referred to as LPI), pharmaceutical products were excluded from patent protection in our country. In April of 1997, under the above-mentioned law, chemical pharmaceutical inventions and transgenic microorganisms came under the protection of this law. There followed a heated debate about granting exclusive rights […]
Patent Examination Backlog: the 4 year examination goals
Among the most deserved critics of the Brazilian Patent and Trademark Office (BPTO) was its long-lasting and extreme backlog in the examination of both patent and trademark applications. Several reasons could be listed for such a chaotic situation, varying from lack of the government´s political interest in solving the matter to plain inefficiency of the […]
Non Fungible Tokens – NFTs
The specialized media has given special prominence to NFTs. Non-Fungible Tokens are part of an abstract concept which, in the world of the Internet, did not take long to go viral due to the values involved in their commercialization. This concept, however, began to be developed almost a decade ago through the use of blockchain […]
Non Fungible Tokens – NFTs
The specialized media has highlighted NFTs. The non-Fungible Tokens are part of an abstract concept in the world of Internet. These tokens have gone viral due to their high sales value. This concept, however, began to be developed more than a decade ago through the use of blockchain technology. This technology is relevant in this […]