araripe@araripe.com.br | +55 (24) 2103-2200

araripe@araripe.com.br | +55 (24) 2103-2200 

From Tetris to e-Games: Intellectual Property Concepts in Electronic Games

One of the greatest challenges in addressing electronic games lies in explaining their technical and legal concepts to individuals who do not necessarily play or have had direct contact with video games. With this in mind, it is worthwhile to return to the beginning. The year was 2001, and you were playing Tetris on one […]

Tânia Bulhões: Luxury Under Scrutiny

▪️ Luxury Under Scrutiny: The Brazilian luxury brand Tânia Bulhões Dishes Buzz and the Importance of Intellectual Property. Recently, the luxury Brazilian brand Tânia Bulhões found itself at the center of a controversy involving authenticity and intellectual property rights. It all started when a consumer found, in a store in Thailand, a cup extremely similar […]

PicRights Law Suit

When producing content on the Internet, it is necessary to think about various legal factors so that third party rights are not infringed, especially with regard to Copyright. It is imperative to identify, for example, in the image used, the origin of the publication, as well as the type of license of use, checking if […]

Use of artificial intelligence in Volkswagen commercial

Volkswagen recently launched an advertising campaign to commemorate its 70th anniversary, bringing back the iconic figure of Elis Regina, who died in 1982. Through this campaign, Volkswagen recreated the singer using artificial intelligence, combining tradition and nostalgia with technological innovation. The union of the timeless figure of Elis with artificial intelligence represents a crossover between […]

Non Fungible Tokens – NFTs

The specialized media has given special prominence to NFTs. Non-Fungible Tokens are part of an abstract concept which, in the world of the Internet, did not take long to go viral due to the values involved in their commercialization. This concept, however, began to be developed almost a decade ago through the use of blockchain […]