Trademark applications in Brazil grow by 143% in 10 years
Over the last 10 years, trademark applications in Brazil have grown by 143, rising from 165,613 in 2013 to 402,460 in 2023. This growth highlights that more companies are realizing the critical importance of protecting one of their most valuable assets: their trademark. In the business world, failing to protect a brand can lead to […]
Tânia Bulhões: Luxury Under Scrutiny
▪️ Luxury Under Scrutiny: The Brazilian luxury brand Tânia Bulhões Dishes Buzz and the Importance of Intellectual Property. Recently, the luxury Brazilian brand Tânia Bulhões found itself at the center of a controversy involving authenticity and intellectual property rights. It all started when a consumer found, in a store in Thailand, a cup extremely similar […]
Carnival, Business and Intellectual Property: Are you protected?
Carnival is not just about partying – it is also a major driver of the Brazilian economy! In 2024, the National Confederation of Commerce (CNC) estimated that the festival generated an impressive R$ 12 billion (over 2 billion dollars), a 2.1% increase over the previous year. With this economic boom, new businesses, trademarks and products […]
ARARIPE will be attending the 147th INTA’s Annual Meeting, in San Diego – CA
We are pleased to announce our attendance in the 147th Annual Meeting of the International Trademark Association (INTA), which will take place from May 17 to 21, 2025, in San Diego, California. This is one of the leading global events on Intellectual Property, bringing together professionals and experts to debate trends, challenges and innovations in […]
Brazil, Development and innovation
The protection of intellectual property is a key factor in driving innovation, ensuring that inventors and creators have the security to develop new technologies. A solid IP system encourages research and development, promoting the country’s economic and social growth. Currently, although Brazil ranks in 50th in the Global Innovation Index (IGI) 2024 and maintains its […]
Whats is Bioinput?
Bioinputs are biological products derived from microorganisms, plant extracts and other natural materials that help in agricultural and livestock production. They perform functions such as pest control, fertilization, growth stimulation and strengthening of plants and animals, promoting more sustainable cultivation. With the enactment of Law 15.070/2024, which establishes a regulatory framework for the production, use […]
International Slogan Protection
Na União Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou serviços de uma empresa. A proteção segue o Regulamento (UE) 2017/1001, que estabelece as regras para o registro de marcas na UE. Nos Estados Unidos, o registro de um slogan como marca […]
How to Protect an Advertising Slogan or Expression?
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application is rejected on the basis […]
Is your slogan valuable? Learn everything about it
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively. These examples of slogans are […]
Unified Patent Regulation
On September 3, 2024, the rules applicable to patent applications, certificates of addition and divisional patent applications were formally organized, i.e. those that have been divided due to a strategy for their protection in isolation or a need pointed out by the examiner. This regulation, which was previously separated into different documents, consolidates the provisions […]
The evolution of IP in Brazil and worldwide
The protection of intellectual property plays a fundamental role in economic development and the promotion of innovation worldwide. Over the last few decades, several countries have strengthened their legislation and policies to guarantee the security and recognition of the intellectual creations of individuals and companies. In the United States, for example, the intellectual property system […]
Cat’s Tongue: Cacau Show vs. Kopenhagen
On July 1, the 12th Federal Court of Rio de Janeiro issued a ruling in which it determined that the expression “cat’s tongue” can be used by any entity to describe chocolates with an oblong, flat shape. The decision was handed down in response to a lawsuit filed by Allshow Empreendimentos e Participações Ltda, the […]
PicRights Law Suit
When producing content on the Internet, it is necessary to think about various legal factors so that third party rights are not infringed, especially with regard to Copyright. It is imperative to identify, for example, in the image used, the origin of the publication, as well as the type of license of use, checking if […]
Use of artificial intelligence in Volkswagen commercial
Volkswagen recently launched an advertising campaign to commemorate its 70th anniversary, bringing back the iconic figure of Elis Regina, who died in 1982. Through this campaign, Volkswagen recreated the singer using artificial intelligence, combining tradition and nostalgia with technological innovation. The union of the timeless figure of Elis with artificial intelligence represents a crossover between […]
Barbie – The power of a high-profile trademark
Barbie, the most anticipated film of the year and Warner’s biggest pre-seller of all time in Brazil, opens in theaters today, July 20. The brand was launched by the toy company Mattel in 1959, and since then has been an icon of the toy industry for decades. Its longevity on the market and its ability […]
Highly renowned
In our last post, we talked about the decision by the National Institute of Industrial Property (INPI) granting high reputation status to YAKULT’s three-dimensional trademark, which identifies the fermented milk it produces. But what is high reputation? Provided for in art. 125 of the Industrial Property Law (LPI), the high reputation of a trademark is […]
Christian Louboutin: The protection of the red soles in Brazil
The French brand Christian Louboutin applied for protection for the famous red sole of its shoes in Brazil back in 2009, when there were no regulations for so-called “position marks” in the country. In 2021, with the Brazilian Patent and Trademark Office (BPTO) Administrative Rule n. 37, this type of registration was allowed, which is […]
Registration of Trademarks with “CORONAVIRUS/COVID”
The first case of the new coronavirus in Brazil was confirmed in February 26, 2020, in Sao Paulo[1]. Our country since then has had to adapt to what is referred to as “a new normal”. Given this new globe scenario, new consumer needs and habits took place. These needs and habits challenged many entrepreneurs to […]
Pharmaceutical Patents in Brazil
Prior to the 1996, the Industrial Property Law (from now on, referred to as LPI), pharmaceutical products were excluded from patent protection in our country. In April of 1997, under the above-mentioned law, chemical pharmaceutical inventions and transgenic microorganisms came under the protection of this law. There followed a heated debate about granting exclusive rights […]
Patent Examination Backlog: the 4 year examination goals
Among the most deserved critics of the Brazilian Patent and Trademark Office (BPTO) was its long-lasting and extreme backlog in the examination of both patent and trademark applications. Several reasons could be listed for such a chaotic situation, varying from lack of the government´s political interest in solving the matter to plain inefficiency of the […]
Non Fungible Tokens – NFTs
The specialized media has highlighted NFTs. The non-Fungible Tokens are part of an abstract concept in the world of Internet. These tokens have gone viral due to their high sales value. This concept, however, began to be developed more than a decade ago through the use of blockchain technology. This technology is relevant in this […]
Non Fungible Tokens – NFTs
The specialized media has given special prominence to NFTs. Non-Fungible Tokens are part of an abstract concept which, in the world of the Internet, did not take long to go viral due to the values involved in their commercialization. This concept, however, began to be developed almost a decade ago through the use of blockchain […]
The importance of a Prior Registry Search of a Trademark
Before delving into the theme of this article, it is important to highlight that Brazilian Law demands that a request for trademark be filed with the legally competent institution known as The National Institute of Industrial Property (INPI) in order to be granted a registered trademark. Thus, the first to file the of trademark application […]