Carnival is not just about partying – it is also a major driver of the Brazilian economy! In 2024, the National Confederation of Commerce (CNC) estimated that the festival generated an impressive R$ 12 billion (over 2 billion dollars), a 2.1% increase over the previous year.
With this economic boom, new businesses, trademarks and products spring up every year to meet the demand of the world’s biggest street party. Street parades, abadás (Carnival t-shirt), drinks, events, accessories and various other products and services become the protagonists of this season, requiring special attention to trademark and copyright protection.
In addition to registering a trademark, which gives you the right to use it exclusively throughout the country, there are several precautions that should be taken during Carnival times, such as monitoring third-party use, making licensees aware of how the trademark should be used, as well as being careful when promoting marketing strategies that could infringe on third-party rights.
Carnival may be over quickly, but its legal and commercial implications remain. Ensuring your brand and assets are protected is essential for the security and continuity of your business.
Source: https://portaldocomercio.org.br/publicacoes_posts/pesquisa-carnaval-2025/