International Slogan Protection
In the European Union (EU), slogans can be registered as verbal trademarks, provided they are distinctive and capable of identifying a company’s goods or services. The protection is governed by Regulation (EU) 2017/1001, which establishes the rules for trademark registration in the EU. In the United States, the registration of a slogan as a […]
How to Protect an Advertising Slogan or Expression?
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application is rejected on the basis […]
Is your slogan valuable? Learn everything about it
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively. These examples of slogans are […]