araripe@araripe.com.br | +55 (24) 2103-2200 

araripe@araripe.com.br | +55 (24) 2103-2200 

Highly renowned

In our last post, we talked about the decision by the National Institute of Industrial Property (INPI) granting high reputation status to YAKULT’s three-dimensional trademark, which identifies the fermented milk it produces. But what is high reputation? Provided for in art. 125 of the Industrial Property Law (LPI), the high reputation of a trademark is […]