{"id":6300,"date":"2025-11-28T11:29:08","date_gmt":"2025-11-28T14:29:08","guid":{"rendered":"https:\/\/araripe.com.br\/?p=6300"},"modified":"2026-03-12T09:33:46","modified_gmt":"2026-03-12T12:33:46","slug":"o-verdadeiro-preco-da-black-friday","status":"publish","type":"post","link":"https:\/\/araripe.com.br\/?p=6300","title":{"rendered":"O verdadeiro pre\u00e7o da Black Friday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Black Friday sempre traz ofertas tentadoras, mas tamb\u00e9m aumenta a circula\u00e7\u00e3o de produtos falsificados, pela dificuldade em identific\u00e1-los frente aos demais. O recente caso de <\/span><b>bebidas adulteradas com metanol<\/b><span style=\"font-weight: 400;\">, que causou intoxica\u00e7\u00f5es e mortes em S\u00e3o Paulo, mostra o risco real de adquirir produtos fora de canais confi\u00e1veis. Falsifica\u00e7\u00f5es de bebidas, cosm\u00e9ticos, eletr\u00f4nicos e at\u00e9 de medicamentos, que <\/span><b>n\u00e3o passam por controle de qualidade,<\/b><span style=\"font-weight: 400;\"> podem colocar sua sa\u00fade em perigo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, h\u00e1 um ponto essencial frequentemente ligado a esse tipo de pr\u00e1tica: <\/span><b>a viola\u00e7\u00e3o de Propriedade Intelectual<\/b><span style=\"font-weight: 400;\">. Produtos que imitam marcas registradas, copiam embalagens ou reproduzem sinais distintivos sem autoriza\u00e7\u00e3o cometem infra\u00e7\u00e3o legal e, muitas vezes, est\u00e3o associados a <\/span><b>outras atividades criminosas<\/b><span style=\"font-weight: 400;\">, fortalecendo um mercado paralelo que prejudica empresas e coloca consumidores em risco. Segundo a OECD\u2013EUIPO*, o com\u00e9rcio global de produtos contrafeitos alcan\u00e7ou <\/span><b>US$ 467 bilh\u00f5es em 2021<\/b><span style=\"font-weight: 400;\">. No Brasil, a Confedera\u00e7\u00e3o Nacional da Ind\u00fastria (CNI) estima preju\u00edzo anual de <\/span><b>R$ 453 bilh\u00f5es<\/b><span style=\"font-weight: 400;\"> \u2014 cerca de <\/span><b>4% do PIB<\/b><span style=\"font-weight: 400;\"> \u2014 resultado direto da pirataria, contrafa\u00e7\u00e3o e contrabando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na hora de comprar, aten\u00e7\u00e3o a sinais de alerta:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pre\u00e7os muito abaixo da m\u00e9dia;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Falta de avalia\u00e7\u00f5es ou informa\u00e7\u00f5es claras;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aus\u00eancia de nota fiscal; ou<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Perfis novos ou pouco confi\u00e1veis em plataformas digitais.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Escolher vendedores oficiais e confirmar a autenticidade do produto \u00e9 a melhor forma de aproveitar a Black Friday com seguran\u00e7a \u2014 e de fortalecer o mercado que respeita a inova\u00e7\u00e3o e a Propriedade Intelectual.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday sempre traz ofertas tentadoras, mas tamb\u00e9m aumenta a circula\u00e7\u00e3o de produtos falsificados, pela dificuldade em identific\u00e1-los frente aos demais. O recente caso de bebidas adulteradas com metanol, que causou intoxica\u00e7\u00f5es e mortes em S\u00e3o Paulo, mostra o risco real de adquirir produtos fora de canais confi\u00e1veis. Falsifica\u00e7\u00f5es de bebidas, cosm\u00e9ticos, eletr\u00f4nicos e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direito-autoral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O verdadeiro pre\u00e7o da Black Friday - Araripe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araripe.com.br\/?p=6300\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O verdadeiro pre\u00e7o da Black Friday - Araripe\" \/>\n<meta property=\"og:description\" content=\"A Black Friday sempre traz ofertas tentadoras, mas tamb\u00e9m aumenta a circula\u00e7\u00e3o de produtos falsificados, pela dificuldade em identific\u00e1-los frente aos demais. O recente caso de bebidas adulteradas com metanol, que causou intoxica\u00e7\u00f5es e mortes em S\u00e3o Paulo, mostra o risco real de adquirir produtos fora de canais confi\u00e1veis. Falsifica\u00e7\u00f5es de bebidas, cosm\u00e9ticos, eletr\u00f4nicos e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/araripe.com.br\/?p=6300\" \/>\n<meta property=\"og:site_name\" content=\"Araripe\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T14:29:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T12:33:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\"},\"headline\":\"O verdadeiro pre\u00e7o da Black Friday\",\"datePublished\":\"2025-11-28T14:29:08+00:00\",\"dateModified\":\"2026-03-12T12:33:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300\"},\"wordCount\":271,\"image\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Design-sem-nome-2.png\",\"articleSection\":[\"Direito Autoral\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300\",\"name\":\"O verdadeiro pre\u00e7o da Black Friday - Araripe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Design-sem-nome-2.png\",\"datePublished\":\"2025-11-28T14:29:08+00:00\",\"dateModified\":\"2026-03-12T12:33:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/araripe.com.br\\\/?p=6300\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#primaryimage\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Design-sem-nome-2.png\",\"contentUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Design-sem-nome-2.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=6300#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/araripe.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O verdadeiro pre\u00e7o da Black Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#website\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/\",\"name\":\"Araripe\",\"description\":\"Araripe - Advogados\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/araripe.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/araripe.com.br\"],\"url\":\"https:\\\/\\\/araripe.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O verdadeiro pre\u00e7o da Black Friday - Araripe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/araripe.com.br\/?p=6300","og_locale":"pt_BR","og_type":"article","og_title":"O verdadeiro pre\u00e7o da Black Friday - Araripe","og_description":"A Black Friday sempre traz ofertas tentadoras, mas tamb\u00e9m aumenta a circula\u00e7\u00e3o de produtos falsificados, pela dificuldade em identific\u00e1-los frente aos demais. O recente caso de bebidas adulteradas com metanol, que causou intoxica\u00e7\u00f5es e mortes em S\u00e3o Paulo, mostra o risco real de adquirir produtos fora de canais confi\u00e1veis. Falsifica\u00e7\u00f5es de bebidas, cosm\u00e9ticos, eletr\u00f4nicos e [&hellip;]","og_url":"https:\/\/araripe.com.br\/?p=6300","og_site_name":"Araripe","article_published_time":"2025-11-28T14:29:08+00:00","article_modified_time":"2026-03-12T12:33:46+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/araripe.com.br\/?p=6300#article","isPartOf":{"@id":"https:\/\/araripe.com.br\/?p=6300"},"author":{"name":"admin","@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad"},"headline":"O verdadeiro pre\u00e7o da Black Friday","datePublished":"2025-11-28T14:29:08+00:00","dateModified":"2026-03-12T12:33:46+00:00","mainEntityOfPage":{"@id":"https:\/\/araripe.com.br\/?p=6300"},"wordCount":271,"image":{"@id":"https:\/\/araripe.com.br\/?p=6300#primaryimage"},"thumbnailUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png","articleSection":["Direito Autoral"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/araripe.com.br\/?p=6300","url":"https:\/\/araripe.com.br\/?p=6300","name":"O verdadeiro pre\u00e7o da Black Friday - Araripe","isPartOf":{"@id":"https:\/\/araripe.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/araripe.com.br\/?p=6300#primaryimage"},"image":{"@id":"https:\/\/araripe.com.br\/?p=6300#primaryimage"},"thumbnailUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png","datePublished":"2025-11-28T14:29:08+00:00","dateModified":"2026-03-12T12:33:46+00:00","author":{"@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad"},"breadcrumb":{"@id":"https:\/\/araripe.com.br\/?p=6300#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/araripe.com.br\/?p=6300"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/araripe.com.br\/?p=6300#primaryimage","url":"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png","contentUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2025\/11\/Design-sem-nome-2.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/araripe.com.br\/?p=6300#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/araripe.com.br\/"},{"@type":"ListItem","position":2,"name":"O verdadeiro pre\u00e7o da Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/araripe.com.br\/#website","url":"https:\/\/araripe.com.br\/","name":"Araripe","description":"Araripe - Advogados","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/araripe.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/araripe.com.br"],"url":"https:\/\/araripe.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6300"}],"version-history":[{"count":0,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/media\/6398"}],"wp:attachment":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}