{"id":5777,"date":"2025-02-26T12:43:39","date_gmt":"2025-02-26T15:43:39","guid":{"rendered":"https:\/\/araripe.com.br\/?p=5777"},"modified":"2025-03-07T12:32:28","modified_gmt":"2025-03-07T15:32:28","slug":"carnaval-negocios-e-propriedade-intelectual-voce-esta-protegido","status":"publish","type":"post","link":"https:\/\/araripe.com.br\/?p=5777","title":{"rendered":"Carnaval, Neg\u00f3cios e Propriedade Intelectual: Voc\u00ea est\u00e1 protegido?"},"content":{"rendered":"<p>O Carnaval n\u00e3o \u00e9 s\u00f3 folia, \u00e9 tamb\u00e9m um grande motor da economia brasileira! Para o ano de 2025, a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) estimou que a festa v\u00e1 movimentar impressionantes R$ 12 bilh\u00f5es, com crescimento de 2,1% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>Com essa explos\u00e3o econ\u00f4mica, novos neg\u00f3cios, marcas e produtos surgem todos os anos para atender \u00e0 demanda da maior festa de rua do mundo. Blocos, abad\u00e1s, bebidas, eventos, acess\u00f3rios e diversos outros produtos e servi\u00e7os tornam-se protagonistas dessa \u00e9poca, exigindo aten\u00e7\u00e3o especial \u00e0 prote\u00e7\u00e3o de marcas e direitos autorais.<\/p>\n<p>Al\u00e9m do registro de marca, que proporciona o direito de uso exclusivo dela em todo o territ\u00f3rio nacional, h\u00e1 diversos cuidados que devem ser tomados em \u00e9pocas de carnaval, como o monitoramento de uso de terceiros, conscientiza\u00e7\u00e3o de licenciados sobre como deve ser realizado o uso da marca, bem como cuidado ao promover estrat\u00e9gias de marketing que podem ferir direitos de terceiros.<\/p>\n<p>O Carnaval termina rapidamente, mas as suas implica\u00e7\u00f5es jur\u00eddicas e comerciais permanecem. Garantir a prote\u00e7\u00e3o da sua marca e ativos \u00e9 fundamental para a seguran\u00e7a e continuidade do seu neg\u00f3cio.<\/p>\n<p>Fonte: https:\/\/portaldocomercio.org.br\/publicacoes_posts\/pesquisa-carnaval-2025\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Carnaval n\u00e3o \u00e9 s\u00f3 folia, \u00e9 tamb\u00e9m um grande motor da economia brasileira! Para o ano de 2025, a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) estimou que a festa v\u00e1 movimentar impressionantes R$ 12 bilh\u00f5es, com crescimento de 2,1% em rela\u00e7\u00e3o ao ano anterior. Com essa explos\u00e3o econ\u00f4mica, novos neg\u00f3cios, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-5777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carnaval, Neg\u00f3cios e Propriedade Intelectual: Voc\u00ea est\u00e1 protegido? - Araripe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araripe.com.br\/?p=5777\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carnaval, Neg\u00f3cios e Propriedade Intelectual: Voc\u00ea est\u00e1 protegido? - Araripe\" \/>\n<meta property=\"og:description\" content=\"O Carnaval n\u00e3o \u00e9 s\u00f3 folia, \u00e9 tamb\u00e9m um grande motor da economia brasileira! 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