{"id":5724,"date":"2024-10-23T09:53:46","date_gmt":"2024-10-23T12:53:46","guid":{"rendered":"https:\/\/araripe.com.br\/?p=5724"},"modified":"2025-02-18T11:04:57","modified_gmt":"2025-02-18T14:04:57","slug":"5724","status":"publish","type":"post","link":"https:\/\/araripe.com.br\/?p=5724&lang=en","title":{"rendered":"International Slogan Protection"},"content":{"rendered":"<p>Na Uni\u00e3o Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou servi\u00e7os de uma empresa. A prote\u00e7\u00e3o segue o Regulamento (UE) 2017\/1001, que estabelece as regras para o registro de marcas na UE.<\/p>\n<p>&nbsp;<\/p>\n<p>Nos Estados Unidos, o registro de um slogan como marca junto ao United States Patent and Trademark Office (USPTO) \u00e9 a principal forma de prote\u00e7\u00e3o. Com o registro, a empresa adquire o direito exclusivo de usar o slogan em rela\u00e7\u00e3o aos produtos ou servi\u00e7os para os quais foi registrado.<\/p>\n<p>&nbsp;<\/p>\n<p>Sendo assim, aqueles que desejam proteger um slogan ou express\u00e3o de propaganda devem considerar cuidadosamente as formas de prote\u00e7\u00e3o dispon\u00edveis e escolher a que melhor atende seus interesses.<\/p>\n<p>&nbsp;<\/p>\n<p>Caso tenha d\u00favidas ou deseje entender as melhores formas e como funciona o processo de prote\u00e7\u00e3o do slogan do seu neg\u00f3cio, entre em contato com um de nossos advogados especialistas no assunto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Uni\u00e3o Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou servi\u00e7os de uma empresa. A prote\u00e7\u00e3o segue o Regulamento (UE) 2017\/1001, que estabelece as regras para o registro de marcas na UE. &nbsp; Nos Estados Unidos, o registro de um slogan como marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International Slogan Protection - Araripe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araripe.com.br\/?p=5724&lang=en\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Slogan Protection - Araripe\" \/>\n<meta property=\"og:description\" content=\"Na Uni\u00e3o Europeia (UE), os slogans podem ser registrados como marcas verbais, desde que sejam distintivos e capazes de identificar produtos ou servi\u00e7os de uma empresa. 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