{"id":5315,"date":"2023-06-20T15:45:45","date_gmt":"2023-06-20T18:45:45","guid":{"rendered":"https:\/\/araripe.com.br\/?p=5315"},"modified":"2026-03-12T12:35:05","modified_gmt":"2026-03-12T15:35:05","slug":"christian-louboutin-a-protecao-do-solado-vermelho-no-brasil","status":"publish","type":"post","link":"https:\/\/araripe.com.br\/?p=5315","title":{"rendered":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil"},"content":{"rendered":"<p><span style=\"color: #003366;\">A grife francesa Christian Louboutin requereu, ainda em 2009, a prote\u00e7\u00e3o do famoso solado vermelho dos seus sapatos, quando ainda n\u00e3o havia regulamenta\u00e7\u00e3o para as chamadas \u201cmarcas de posi\u00e7\u00e3o\u201d no Brasil. Em 2021, com a Portaria n. 37 do INPI, esse tipo de registro passou, ent\u00e3o, a ser permitido, raz\u00e3o pela qual seu pedido de registro foi enquadrado para essa nova categoria.<\/span><\/p>\n<p><span style=\"color: #003366;\">A Portaria prev\u00ea ser registr\u00e1vel, como marca de posi\u00e7\u00e3o, o conjunto distintivo capaz de identificar produtos ou servi\u00e7os de outros id\u00eanticos, semelhantes ou afins, desde que formado\u00a0pela aplica\u00e7\u00e3o de sinal em posi\u00e7\u00e3o singular e espec\u00edfica (i) e desde que a aplica\u00e7\u00e3o do sinal na referida posi\u00e7\u00e3o possa ser dissociada da sua fun\u00e7\u00e3o t\u00e9cnica (ii).<\/span><\/p>\n<p><span style=\"color: #003366;\">Assim, ap\u00f3s receber 215 pedidos\u00a0de registro de marca de posi\u00e7\u00e3o, o Instituto Nacional de Propriedade Industrial \u2013 INPI &#8211; decidiu indeferir o pedido de registro requerido pela grife, sob a justificativa de que o ic\u00f4nico solado vermelho n\u00e3o cumpriria o requisito da distintividade do sinal aplicado, obrigat\u00f3rio para a prote\u00e7\u00e3o de marcas pela autarquia federal.<\/span><\/p>\n<p><span style=\"color: #003366;\">Essa decis\u00e3o vai de encontro a diversas outras proferidas internacionalmente, tendo surpreendido,\u00a0ainda, pelo fato da marca de posi\u00e7\u00e3o do famoso solado vermelho ter sido respons\u00e1vel pela proibi\u00e7\u00e3o da produ\u00e7\u00e3o de cal\u00e7ados com a sola vermelha pela marca \u201cBRUNA SILV\u00c9RIO SHOES\u201d, em decis\u00e3o exarada pela 1\u00aa C\u00e2mara Reservada de Direito Empresarial do Tribunal de Justi\u00e7a de S\u00e3o Paulo (TJSP), de forma un\u00e2nime, reconhecendo que o consumidor associa essa caracter\u00edstica \u00e0 empresa titular da marca Louboutin, em raz\u00e3o da viola\u00e7\u00e3o do seu\u00a0<em>trade dress<\/em>, ou conjunto-imagem.\u00a0<\/span><\/p>\n<p><span style=\"color: #003366;\">No entanto, ainda \u00e9 poss\u00edvel que o titular da marca Louboutin interponha recurso contra o indeferimento do pedido de registro da sua marca de posi\u00e7\u00e3o, na expectativa de que a decis\u00e3o seja revista pela Coordena\u00e7\u00e3o-Geral de Recursos e Processos Administrativos de Nulidade (CGREC) do INPI.<\/span><\/p>\n<p><span style=\"color: #003366;\">Quer saber como proteger marcas de posi\u00e7\u00e3o? Agende uma consulta com um de nossos advogados especialistas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A grife francesa Christian Louboutin requereu, ainda em 2009, a prote\u00e7\u00e3o do famoso solado vermelho dos seus sapatos, quando ainda n\u00e3o havia regulamenta\u00e7\u00e3o para as chamadas \u201cmarcas de posi\u00e7\u00e3o\u201d no Brasil. Em 2021, com a Portaria n. 37 do INPI, esse tipo de registro passou, ent\u00e3o, a ser permitido, raz\u00e3o pela qual seu pedido de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araripe.com.br\/?p=5315\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe\" \/>\n<meta property=\"og:description\" content=\"A grife francesa Christian Louboutin requereu, ainda em 2009, a prote\u00e7\u00e3o do famoso solado vermelho dos seus sapatos, quando ainda n\u00e3o havia regulamenta\u00e7\u00e3o para as chamadas \u201cmarcas de posi\u00e7\u00e3o\u201d no Brasil. Em 2021, com a Portaria n. 37 do INPI, esse tipo de registro passou, ent\u00e3o, a ser permitido, raz\u00e3o pela qual seu pedido de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/araripe.com.br\/?p=5315\" \/>\n<meta property=\"og:site_name\" content=\"Araripe\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T18:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T15:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\"},\"headline\":\"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil\",\"datePublished\":\"2023-06-20T18:45:45+00:00\",\"dateModified\":\"2026-03-12T15:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315\"},\"wordCount\":364,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/banner-site-11.png\",\"articleSection\":[\"Marca\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/araripe.com.br\\\/?p=5315#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315\",\"name\":\"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/banner-site-11.png\",\"datePublished\":\"2023-06-20T18:45:45+00:00\",\"dateModified\":\"2026-03-12T15:35:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/araripe.com.br\\\/?p=5315\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#primaryimage\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/banner-site-11.png\",\"contentUrl\":\"https:\\\/\\\/araripe.com.br\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/banner-site-11.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/?p=5315#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/araripe.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#website\",\"url\":\"https:\\\/\\\/araripe.com.br\\\/\",\"name\":\"Araripe\",\"description\":\"Araripe - Advogados\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/araripe.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/araripe.com.br\\\/#\\\/schema\\\/person\\\/9d3ca0fa94e61e22ddf0a89422c84dad\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/araripe.com.br\"],\"url\":\"https:\\\/\\\/araripe.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/araripe.com.br\/?p=5315","og_locale":"pt_BR","og_type":"article","og_title":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe","og_description":"A grife francesa Christian Louboutin requereu, ainda em 2009, a prote\u00e7\u00e3o do famoso solado vermelho dos seus sapatos, quando ainda n\u00e3o havia regulamenta\u00e7\u00e3o para as chamadas \u201cmarcas de posi\u00e7\u00e3o\u201d no Brasil. Em 2021, com a Portaria n. 37 do INPI, esse tipo de registro passou, ent\u00e3o, a ser permitido, raz\u00e3o pela qual seu pedido de [&hellip;]","og_url":"https:\/\/araripe.com.br\/?p=5315","og_site_name":"Araripe","article_published_time":"2023-06-20T18:45:45+00:00","article_modified_time":"2026-03-12T15:35:05+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/araripe.com.br\/?p=5315#article","isPartOf":{"@id":"https:\/\/araripe.com.br\/?p=5315"},"author":{"name":"admin","@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad"},"headline":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil","datePublished":"2023-06-20T18:45:45+00:00","dateModified":"2026-03-12T15:35:05+00:00","mainEntityOfPage":{"@id":"https:\/\/araripe.com.br\/?p=5315"},"wordCount":364,"commentCount":0,"image":{"@id":"https:\/\/araripe.com.br\/?p=5315#primaryimage"},"thumbnailUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png","articleSection":["Marca"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/araripe.com.br\/?p=5315#respond"]}]},{"@type":"WebPage","@id":"https:\/\/araripe.com.br\/?p=5315","url":"https:\/\/araripe.com.br\/?p=5315","name":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil - Araripe","isPartOf":{"@id":"https:\/\/araripe.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/araripe.com.br\/?p=5315#primaryimage"},"image":{"@id":"https:\/\/araripe.com.br\/?p=5315#primaryimage"},"thumbnailUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png","datePublished":"2023-06-20T18:45:45+00:00","dateModified":"2026-03-12T15:35:05+00:00","author":{"@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad"},"breadcrumb":{"@id":"https:\/\/araripe.com.br\/?p=5315#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/araripe.com.br\/?p=5315"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/araripe.com.br\/?p=5315#primaryimage","url":"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png","contentUrl":"https:\/\/araripe.com.br\/wp-content\/uploads\/2023\/06\/banner-site-11.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/araripe.com.br\/?p=5315#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/araripe.com.br\/"},{"@type":"ListItem","position":2,"name":"Christian Louboutin: A prote\u00e7\u00e3o do solado vermelho no Brasil"}]},{"@type":"WebSite","@id":"https:\/\/araripe.com.br\/#website","url":"https:\/\/araripe.com.br\/","name":"Araripe","description":"Araripe - Advogados","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/araripe.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/araripe.com.br\/#\/schema\/person\/9d3ca0fa94e61e22ddf0a89422c84dad","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38aa66fb0bd407be273a35ffc1c48451f2bfbed05942e61eca197ecbbbf89301?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/araripe.com.br"],"url":"https:\/\/araripe.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts\/5315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5315"}],"version-history":[{"count":0,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/posts\/5315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=\/wp\/v2\/media\/6426"}],"wp:attachment":[{"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/araripe.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}