{"id":1452,"date":"2021-07-30T03:24:39","date_gmt":"2021-07-30T06:24:39","guid":{"rendered":"https:\/\/araripe.com.br\/?page_id=1452"},"modified":"2022-08-10T15:21:20","modified_gmt":"2022-08-10T18:21:20","slug":"cases","status":"publish","type":"page","link":"https:\/\/araripe.com.br\/?page_id=1452","title":{"rendered":"Casos"},"content":{"rendered":"\t\t
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Cases de Sucesso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unfair Competition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A multinational American department store chain uncovered the fact that one of their competitors was using their slogans and marketing strategies. This took place immediately after the competitor hired one of its former employees.\nSince this American company was setting up their operation in Rio de Janeiro, it was a strategic imperative that this unfair competitor\u2019s behavior be blocked. If not, there would be a substantial loss of commercial adva...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concorr\u00eancia Desleal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Uma empresa multinacional estadunidense de lojas de departamento detectou que um de seus concorrentes adotou seus slogans e estrat\u00e9gias de marketing, imediatamente ap\u00f3s \u00a0contratar um de seus ex-funcion\u00e1rios.\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Como a empresa autora estava iniciando suas opera\u00e7\u00f5es no Estado do Rio de Janeiro, a repress\u00e3o a este tipo de pr\u00e1tica revelava-se estrat\u00e9gica e, caso a conduta continuasse, haveria substancial perda de vantagem competi...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Patent Nullity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A French manufacturing group of household appliances had its patent for a hair dryer and a hair straightener annulled. A competitor demanded a judicial order for annulment of the granted patent. The allegation was that those products were not invented.\nWhat is a patent nullity action?\nIt is a legal process aimed at declaring that the administrative act of the Brazilian Patent and Trademark Office - INPI, which granted the patent, is null, because...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nulidade de Patente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Um grupo franc\u00eas produtor de eletrodom\u00e9sticos sofreu a\u00e7\u00e3o de nulidade de sua patente de aparelho de secador e alisador de cabelos. A demanda judicial foi proposta por concorrente, visando a declara\u00e7\u00e3o de nulidade do ato administrativo que concedeu a patente, sob o fundamento de que a mesma careceria de atividade inventiva.\nO que \u00e9 uma a\u00e7\u00e3o de nulidade de patente?\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00c9 uma a\u00e7\u00e3o com o objetivo de declarar que o ato administrati...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Patent and Trademark Infringement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A French Manufacturing Group of home appliances had its patent for a hair dryer and hair straightener infringed by a competitor. This competitor was selling the same product as the French Group, under its own distinct brand.\nThe third party (competitor mentioned above) took a case to court claiming no infraction. The French Group rejected this case as well through a judicial countersuit claiming that their patent had been infringed by unauthorize...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSaiba mais sobre o case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Infra\u00e7\u00e3o de Patente e Marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Um grupo franc\u00eas produtor de eletrodom\u00e9sticos teve sua patente de aparelho de secador e alisador de cabelos violado por concorrente que comercializava, sob marca distinta, o mesmo produto.\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Assim, o terceiro, concorrente, ajuizou uma a\u00e7\u00e3o de n\u00e3o infra\u00e7\u00e3o, \u00e0 qual o grupo franc\u00eas se op\u00f4s tamb\u00e9m por meio do instrumento jur\u00eddico da reconven\u00e7\u00e3o, argumentando \u00a0ter havido viola\u00e7\u00e3o \u00e0 patente de sua titularidade e \u00e0 marca atrav\u00e9s da...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSaiba mais sobre o case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Parasitic Exploitation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A world leading French industry of distilled beverages and wines, owner of a famous brand of Swedish vodka, had its registered trademark imitated to identify parties held in the city of Rio de Janeiro.\nThe use of such celebrated beverage trademark (such as the Swedish brand) to distinguish parties or events was clearly an attempt at parasitic exploitation. The Swedish company is constantly linked to artistic and fashion events, through vast sums ...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSaiba mais sobre o case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Aproveitamento Parasit\u00e1rio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Uma empresa francesa l\u00edder mundial da ind\u00fastria de bebidas destiladas e vinhos, dona de famosa marca de vodca sueca, sofreu imita\u00e7\u00e3o de sua marca registrada, para identificar festas promovidas na cidade do Rio de Janeiro.\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A alus\u00e3o a uma marca de bebida t\u00e3o festejada como a marca da empresa autora, para distinguir festas ou eventos, traduzia-se em clara forma de tentativa de aproveitamento parasit\u00e1rio. Isso porque a titular...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trade Dress<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A world leading French company in the industry of distilled beverages and wine, owner of a famous Swedish vodka brand, faced \u2018trade dress\u2019 imitation of its product\u2019s image by unauthorized third parties.\nThe French National Court issued a judicial order declaring that the regional counterfeit manufacturer of vodka stop selling their products using bottling shapes and labeling identical to or near identical to the Swedish vodka.\nBy imitating the sh...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSaiba mais sobre o case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Trade Dress<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A world leading French company in the industry of distilled beverages and wine, owner of a famous Swedish vodka brand, faced \u2018trade dress\u2019 imitation of its product\u2019s image by unauthorized third parties.\nThe French National Court issued a judicial order declaring that the regional counterfeit manufacturer of vodka stop selling their products using bottling shapes and labeling identical to or near identical to the Swedish vodka.\nBy imitating the sh...<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSaiba mais sobre o case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cases de Sucesso Uma empresa multinacional estadunidense de lojas de departamento detectou que um de seus concorrentes adotou seus slogans e estrat\u00e9gias de marketing, imediatamente ap\u00f3s \u00a0contratar um de seus ex-funcion\u00e1rios.Como a empresa autora estava iniciando suas opera\u00e7\u00f5es no Estado do Rio de Janeiro, a repress\u00e3o a este tipo de pr\u00e1tica revelava-se estrat\u00e9gica e, caso […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1452","page","type-page","status-publish","hentry"],"yoast_head":"\nCasos - Araripe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/araripe.com.br\/?page_id=1452\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casos - 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