Over the last 10 years, trademark applications in Brazil have grown by 143, rising from 165,613 in 2013 to 402,460 in 2023. This growth highlights that more companies are realizing the critical importance of protecting one of their most valuable assets: their trademark.
In the business world, failing to protect a brand can lead to market loss, legal disputes, and even the risk of competitors taking control of your brand. Beyond ensuring exclusivity and security, trademark registration enhances business value, making it an essential strategic asset. Companies of all sizes understand that this protection is not a cost but a long-term investment.
The numbers speak for themselves: businesses that protect their intangible assets gain a competitive edge. Wish to learn more about this or any other Intellectual Property issue? Get in touch with our team or visit our blog.